Portland Embarks on the Tough Challenge of Welcoming Tourists

For the past year, the Oregon city has been in the headlines for mostly the wrong reasons

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Although every part of the country experienced some form of political tension last year, Portland, Ore. was one of the cities that experienced massive turbulence. Protests were sparked by the murder of George Floyd, which fueled the Black Lives Matter movement that then reverberated throughout the entire city—all in the middle of a global pandemic. There were bridge closures as groups raised awareness about inequality as well as tensions between police and residents. News outlets tirelessly portrayed the city as a war zone in the eyes of the media.

Now, Travel Portland is joining forces with minority-owned creative collective Industry to celebrate the city’s uniqueness and encourage visitors through the “This is Portland” campaign.

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