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After spending much of last year helping Popeyes launch its chicken sandwich, Gut Miami has officially been named the brand’s creative agency of record.
The decision ends the fast-food chain’s relationship with GSD&M, which won the account in 2008. While Gut has taken on much of the brand’s creative work and strategy in recent months, GSD&M was behind the snarky tweet directed at Chick-fil-A last summer that prompted the so-called chicken sandwich wars. In 2018, the Omnicom-owned agency helped Popeyes debut an “Emotional Support Chicken” box for weary travelers at the Philadelphia airport.
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