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Accenture Interactive has won one sacred account—the Vatican.
The digital shop was recently named global experience agency for the Vatican’s Ministry of Communications and tasked with modernizing the way the Roman Catholic Church communicates with its estimated 2.1 billion members worldwide.
Accenture Interactive is specifically charged with designing and managing a new streamlined communications system for the church, dubbed Vatican News. It will be responsible for unifying the Ministry’s various independent communication channels (Vatican News, Vatican Media and Radio Vaticana Italiana) and creating one online identity for the church.
“We’re basically shaping and reshaping the way they are communicating,” Alessandro Diana, head of Accenture Interactive Italy, told Adweek.
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