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Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, “Digital Made for Humans,” as it seeks to implement a more personalized strategy to data-fueled media planning and buying.
“Humans are not considering humans anymore,” Price Glomski, evp of PMG, told Adweek. “I think the most important thing for us to do is take a massive step back from programmatic; take the laziness factor out, which, candidly, was the way everyone bought 10 years ago.