PMG Introduces New Strategic Planning and Insights Practice

Designed to quickly bring together data analytics with consumer and behavioral insights

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Adweek’s 2020 Breakthrough Media Agency of the Year is building on its past success with the introduction of a new practice expanding its strategic offering and designed to compliment its existing strengths.

Independent digital agency PMG is formally launching its strategic planning and insights practice with industry veterans at the helm. Aimed at helping brands navigate acceleration of changing consumer behavior fueled by the pandemic, the practice is intended to bolster the agency’s data-driven model with cultural and behavioral insights connected to business, creative and media, and help brands drive engagement with consumers at opportune moments.

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