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Chess saw a resurgence during the Covid-19 lockdowns. In the U.K., for example, some chess websites and apps reported sign-up increases of 400%, while the Netflix show about a chess prodigy, The Queen’s Gambit, became a hit.
PlayStation jumps on this trend in its latest global campaign, elevating what might be considered a quiet game to epic proportions.
Created by adam&eveDDB, the ad takes place in a futuristic metropolis where chess figures come to life and play out their maneuvers on a massive scale.
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