PlayStation Reimagines Chess as a Futuristic Battle Between Royalty and Underdogs

Global campaign sees chess figures come to life in a fantastical metropolis

Chess saw a resurgence during the Covid-19 lockdowns. In the U.K., for example, some chess websites and apps reported sign-up increases of 400%, while the Netflix show about a chess prodigy, The Queen’s Gambit, became a hit.

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