Playing Video Games Is Like Pursuing Enlightenment in HP Omen's New Ads

Wieden + Kennedy Shanghai highlights positive effects of gaming

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Gaming has long shouldered an unfair legacy, requiring its defenders—most often gamers themselves—to fend off stereotypes and gross misinformation. While skeptics continue to wrongfully trace the world’s ills back to the ever-evolving industry, scientists have studied the increasingly positive effects gaming can have on memory, accuracy and problem-solving.

To highlight these largely unsung benefits, gaming PC maker HP Omen and creative agency Wieden + Kennedy Shanghai created a demonstration using a tool called The Gamewaves Scanner at ChinaJoy, China’s largest digital entertainment expo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in