Plant-Based WhatIF Foods Uses Aliens, Zombies and Cows to Spread Eco-Friendly Message

Whimsical tone meets serious subject in animated ads from agency of record fable.works

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If aliens have been patiently waiting to take over Earth, they’re plenty hacked off about the environmental damage being done on a daily basis. What kind of world are humans leaving them?

That’s one of the cheeky questions behind a just-launched campaign from plant-based startup WhatIF Foods. Using a whimsical scenario to tackle a serious subject, the brand enlists little green beings from space—along with dinosaurs, flying cows and zombies—to formally introduce itself to the U.S.

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