Planet Fitness Names Barkley Its Lead Agency Across Creative and Media

The independent shop will also handle strategy, experience and design

Planet Fitness previous worked with Hill Holliday. Getty Images

Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.