Planet Fitness Names Barkley Its Lead Agency Across Creative and Media

The agency said in a statement that it will be tasked with helping the franchisor and operator of 1,600 fitness centers build and strengthen its brand across creative, strategy, experience, design and media planning and buying. Planet Fitness has 12.2 million members worldwide and aims to “cement its position as the largest and most accessible high-value, low-cost fitness option in the market,” plus target the current 80 percent of the U.S.