Cannes Lions

PJ Pereira Explains What Brands and Agencies Need to Know About Branded Entertainment With This New Book

First book by a Cannes Lions jury

The first book by a Cannes Lions jury will debut at the festival later this month.The Art of Branded Entertainment
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By Kristina Monllos

June 4, 2018

Given the breakneck pace of judging at the Cannes Lions Festival of Creativity, it seems impossible for a jury to do anything other than, well, judge the mountain of work in front of them. That was certainly true for the 2017 Lions Entertainment jury.

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Kristina Monllos

Kristina Monllos is a senior editor for Adweek.

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