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Do you ever have a craving for cream cheese but feel it would be socially unacceptable to smear it on anything other than a bagel?
Well, you could just ignore society and put it on anything you damn well please (I melted some with herbs the other day and put it on seared fish, but that’s a story for another writeup). Or you could lean into a technicality thanks to some new branded technology.
“Bagel That” is a new creation from agency Gut for Philadelphia Cream Cheese, which wants to embolden you to put its product on all sorts of new surfaces.
Pancake? Boom, now it’s a bagel.
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