Omnicom Media Group (OMG) agency PHD U.S. has named Anthony Koziarski as its first chief media officer.
Koziarski joins from OMG’s performance marketing division Resolution Media, the agency that also lost president George Manas to OMD U.S. this week where he was named chief media officer and president. Koziarski is currently head of media solutions at Resolution Media and will pick up his new role on April 1, which is the same start date as Manas. This appointment stems from PHD recently integrating performance marketing, data science and platform management capabilities at the account team level, which OMD also did.
When asked what these changes might mean for the future of Resolution Media, an OMG spokeswoman said, “Resolution will remain a standalone agency specializing in performance clients.”
“PHD is an organization that knows how to innovate ahead of the marketplace curve,” Koziarski said in a statement. “My job will be to accelerate that innovation, diversify its impact and enhance our ability to unlock growth for our clients.”
In his new position, Koziarski will focus on leading the development of custom media solutions, according to PHD.
Koziarski has been with OMG since 2009, working first as a search and ecommerce specialist at OMD U.K. before transitioning to Resolution Media to lead its EMEA expansion. He’s also worked as the agency’s West Coast managing director, overseeing the performance account teams for the retail, financial and gaming sectors. As head of media solutions, Koziarski is credited with diversifying Resolution Media’s core performance marketing offering across emerging platforms and led its Digital Center of Excellence team in New York, with which the agency recently established ecommerce and assistive marketing practices.
“In a constantly evolving, data-driven marketplace, keeping our offer relevant and aligned to both client need and changing technology is a daily imperative,” PHD U.S. CEO Nathan Brown said in a statement. “With more than a dozen years’ experience creating cross-channel solutions that deliver measurable results at every level of the sales funnel, Anthony is singularly qualified to assure we meet this mandate.”