Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Omnicom agency PHD U.S. has named Bayer’s former head of media, Joshua Palau, as its chief media and activation officer, a new role at the agency.
Palau will oversee the development of integrated solutions for clients, as well as head up media duties. Prior to joining PHD, Palau was head of media for Bayer North America, where he managed end-to-end marketing and media strategy, activation and optimization for consumer health brands.
He also created a two-year digital transformation for the company that involved building an in-house model, which included optimization and measurement across all media channels.
“Josh exemplifies the talent and experience we’re onboarding to deliver on this offer today and keep it relevant for tomorrow,” said Catherine Sullivan, CEO at PHD U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in