Accounts

P&G's New Dedicated Agency Will Bring Together Talent From Agencies at Competing Holding Companies

The shop will service its North American Fabric Care business

P&G is creating an agency dedicated toward its North America Fabric Care business.P&G
Headshot of Erik Oster Headshot of Jameson Fleming
By Erik Oster & Jameson Fleming

April 9, 2018

P&G plans to break the mold with a new agency model dedicated to its North America Fabric Care business.

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Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Headshot of Jameson Fleming

Jameson Fleming

Jameson Fleming is Adweek's agencies editor.

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