P&G Cuts Agency Budgets as Publicis Restructures Its Production Department

Group lays off executives, names new cross-agency lead

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Publicis Groupe’s Publicis Communications hub has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients, the holding company confirmed today.

According to two people with direct knowledge of the matter, the move also involved a round of layoffs.

“Publicis continues to position our agency for the future and unlock smart, agile and strategic solutions,” read a statement from a Publicis Communications spokesperson. “We’re being mindful about our moves in New York, which include restructuring resources to better serve clients and better deploy talent.”

One person who was among those let go told Adweek that a primary reason for the change was a decision by Procter & Gamble, the world’s largest advertiser and one of Publicis Groupe’s most important global clients, to cut or reduce production work on its ad campaigns.

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