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Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account, effective immediately.
Anomaly will lead the pet supplies retailer’s marketing and “brand transformation” strategy, while being tasked with “delivering bold creative ideas and counsel on Petco’s omnichannel and consumer engagement strategies with a targeted focus on digital,” according to a statement from the company.
“This is a rare and special opportunity that we simply had to do—an ambitious vision, a smart and collaborative client plus the responsibility of playing a pivotal role—it doesn’t get much better,” Anomaly CEO Carl Johnson said in a statement.
Over the years, Petco has gone back and forth between a lead and project-based agency model.
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