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Perfetti Van Melle USA Appoints Wavemaker as Media Agency of Record

The appointment expands a global relationship which includes China, India and the U.K.

wavemaker-aor-content-2020 — Perfetti Van Melle recently appointed Highdive as creative agency for Airheads and the U.S. launch of Fruit-tella

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Perfetti Van Melle, whose brands include Airheads, Chupa Chups, Mentos and the recently-launched Fruit-tella, expanded its relationship with GroupM’s Wavemaker, appointing the WPP agency as its media agency of record for the U.S.

With the appointment, Wavemaker now works with the confectionary client in Belgium, China, India, Indonesia, the Middle East and Northern Africa regions, Netherlands, Turkey and the U.K., as well as the U.S.

“We’re thrilled to partner with Perfetti Van Melle to connect with consumers in ways that are both playful and sales predictive,” Wavemaker U.S.