
Perfetti Van Melle, whose brands include Airheads, Chupa Chups, Mentos and the recently-launched Fruit-tella, expanded its relationship with GroupM’s Wavemaker, appointing the WPP agency as its media agency of record for the U.S.
Perfetti Van Melle, whose brands include Airheads, Chupa Chups, Mentos and the recently-launched Fruit-tella, expanded its relationship with GroupM’s Wavemaker, appointing the WPP agency as its media agency of record for the U.S.