Perfetti Van Melle USA Appoints Wavemaker as Media Agency of Record

The appointment expands a global relationship which includes China, India and the U.K.

Perfetti Van Melle recently appointed Highdive as creative agency for Airheads and the U.S. launch of Fruit-tella

Perfetti Van Melle, whose brands include Airheads, Chupa Chups, Mentos and the recently-launched Fruit-tella, expanded its relationship with GroupM’s Wavemaker, appointing the WPP agency as its media agency of record for the U.S.

@ErikDOster Erik Oster is an agencies reporter for Adweek.