Pereira O'Dell Curated a Network of Creators to Produce On-Demand Social Content for Brands

Briefly fills the need for marketers to constantly feed their various channels


Pereira O’Dell co-founder and creative chairman PJ Pereira was recently faced with a dilemma: clients were increasingly seeking custom content to feed their various social media channels on a frequent basis. A bit too frequently, in fact, for the agency to manage larger, more fulfilling projects.

Neither side was benefitting from the creative agency handling such work. The agency was forced to spend considerable time and resources creating content that doesn’t generate much revenue, and that can be tedious at times.

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