PepsiCo to End Its Relationship With WPP's VMLY&R After More Than 8 Years

Agency ran digital and social for Gatorade and Tropicana

PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today.

The WPP-owned agency has counted Gatorade and Tropicana digital as two of the larger accounts run out of its Kansas City, Kan. headquarters.

“Gatorade and digital agency of record VML have enjoyed a successful relationship over the past eight and a half years (Tropicana for four and a half years),” the Pepsi representative wrote.

She also said the company is “proud of our work together and the business results it has achieved” but has “agreed to part ways,” adding: “As we look ahead to 2019, we will be evaluating a differentiated model within the digital space.

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