Accounts

Pepsi Sends Mountain Dew Account to TBWA After 46 Years With BBDO

Decision followed a closed Omnicom review

Mountain Dew, Mountain Dew Code Red, Mountain Dew Ice and Mountain Dew Kickstart drinks
The parent company has worked with Omnicom for six decades.Mountain Dew
Headshot of Erik Oster Headshot of Patrick Coffee
By Erik Oster & Patrick Coffee

July 1, 2019

Pepsi has chosen TBWA\Chiat\Day New York as lead creative agency for the Mountain Dew brand following a closed, Omnicom-only review.

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Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Headshot of Patrick Coffee

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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