People With Down Syndrome, Frustrated by Voice Devices, Are Teaching Google to Hear Them

FCB Canada and its advocacy client launch Project Understood

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Voice-controlled devices could be life-changing resources for people with Down syndrome or other developmental disabilities, but there’s one obvious obstacle that often holds them back: being understood.

Agency FCB Canada and the Canadian Down Syndrome Society—who’ve partnered on several innovative projects that help humanize and celebrate people with Down syndrome in recent years—have launched Project Understood to help improve Google’s voice-recognition platform.

Here’s a video explaining both the problem and the solution currently being developed in partnership with Google:



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