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An ad for a Dutch pharmaceutical company little known outside of The Netherlands has become surprisingly popular on social media—and seems to be a late contender for most heartwarming ad of the year, according to a groundswell of positive reaction online.
The 2-minute spot for brand DocMorris by agency Jung von Matt/SAGA follows a lone elderly protagonist and his new fitness regime.
Seemingly frustrated by his aging body, the man tries to rekindle the strength of his younger days by working out with kettlebell each morning—sparking curiosity among his neighbors, and the viewer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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