Peloton Launches Digital Review Ahead of Rumored IPO Filing

Sources say brand scrapped first round of contenders


Peloton is looking for a new agency partner to help expand its increasingly profitable business, which has been described as a “cult” in the best sense of the word.

According to parties with direct knowledge of the matter, the at-home fitness brand whose co-founder Tom Cortese served as a featured speaker at Adweek’s February Brandweek: Challenger Brands recently issued an RFP for the digital portion of its marketing business before dismissing all involved agencies and starting the process over again.

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