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For a couple, making the commitment to become parents is a big step. The list of responsibilities in parenting is long, changes all the time and is unpredictable. Outside of being a relative or friend of someone with kids, there isn’t much in the way of preparing for the joy (and rigor) of adding children to the mix.
Yet, Mars Petcare’s brand Pedigree may have the solution: adopting a dog.
Coming from New Zealand-based Colenso BBDO, a new campaign encourages Kiwis to take that first baby step into parenting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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