PayPal Close to Wrapping Up 6-Month Global Creative Review

R/GA and AKQA are the finalists

PayPal is close to naming a new AOR. Getty Images
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PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with direct knowledge of the matter.

One source told Adweek the two finalists are digital shops R/GA and AKQA.

The review was launched in October to find a more digital-driven agency of record, according to sources.

Kantar Media reports PayPal spent $180.7 million on marketing efforts in the U.S. alone in 2017, down from the $207.7 million it spent a year earlier.

Incumbent Crispin Porter + Bogusky was named creative agency of record for PayPal in the summer of 2015—at that time the company had just split from former parent eBay.

It is unclear whether CP+B tried to defend the account but one source said the creative shop is still working with PayPal on a project-only basis. CP+B declined to comment and PayPal did not return multiple requests for comment.

R/GA and AKQA also did not immediately respond to press queries.

Under CP+B, PayPal released campaigns such as “PayPal Can Do That” and 2016’s “New Money” which broke during Super Bowl 50. The work positioned PayPal as a trusted and flexible financial partner.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.