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In the 2011 HBO drama Too Big to Fail, Paul Giamatti played Ben Bernanke, chair of the Federal Reserve. While the world economy was crumbling, Bernanke was portrayed as a steady, reasonable presence in the face of chaos.
The restraint in Giamatti’s performance was a slight departure for the lauded character actor, who oozes a bigger personality on the screen in the likes of Private Parts, American Splendor, Sideways and Cinderella Man.
In a new campaign launching VW’s Atlas Cross Sport SUV, Giamatti manages to play it calm, but tense, as a celebrity accountant for Kieran Culkin, who likes to buy a lot of unnecessary things.
The launch spot from Johannes Leonardo for the vehicle’s “Excessive Where It Matters” campaign paints Giamatti as a flustered foil to Culkin’s excess.
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