Partners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships

The shop wants to change the way creatives work with brands

Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like Vail Resorts, Intel and The North Face. It handles this heavy load through the help of freelancers—or what Partners in Crime’s founder and industry vet Stephen Goldblatt calls the “independent workforce.”

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This story first appeared in the September 24, 2018, issue of Adweek magazine. Click here to subscribe.