Partners in Crime Leans on Freelancers to Shake Up Agency-Client Relationships

Partners in Crime may only have a full-time staff of two, but its reach is wide. Since starting in 2015, the agency has worked with clients like Vail Resorts, Intel and The North Face. It handles this heavy load through the help of freelancers—or what Partners in Crime’s founder and industry vet Stephen Goldblatt calls the “independent workforce.” Growing frustration with the traditional agency model, Goldblatt said, has resulted in a boom in talented, capable freelancers—and Goldblatt and partner Lee Einhorn recruit them to work on their own clients.