Parkland Victim's Parents Digitally Recreate Their Son's Likeness for Gun Control PSA

The campaign puts generative AI tech to powerful use

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

More than two years after 17-year-old Joaquin Oliver was killed along with 16 of his classmates in a school shooting that shocked the nation, his parents have digitally recreated his likeness to deliver a powerful final message.

In a new campaign for Change the Ref, a gun safety nonprofit founded by Oliver’s parents, a lifelike virtual avatar of the Parkland Massacre victim appeals to viewers to vote for politicians who promise to support gun control measures.

To

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in