Parents and Families Are the Biggest Supporters of Voice

Publicis Media's latest study focuses on the platform

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While it’s no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the platform. That’s why Publicis Media conducted a study on “The Rise of Voice,” which attempts to help marketers wrap their head around the emerging tech.

“There has been a great deal of research shared about basic usage stats for voice, but we wanted to go deeper into the user experience and understand true human implications for marketers,” said Vanessa Evans, svp, director of analytics and insight at Publicis Media.

The

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