Parents and Families Are the Biggest Supporters of Voice

Publicis Media's latest study focuses on the platform

Publicis Media conducted a study on "The Rise of Voice," which attempts to help marketers wrap their head around the emerging tech. Sources: Getty Images, Amazon

While it’s no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the platform. That’s why Publicis Media conducted a study on “The Rise of Voice,” which attempts to help marketers wrap their head around the emerging tech.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.