While it’s no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the platform. That’s why Publicis Media conducted a study on “The Rise of Voice,” which attempts to help marketers wrap their head around the emerging tech.
Parents and Families Are the Biggest Supporters of Voice
Publicis Media's latest study focuses on the platform
