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Nike Italy’s new ad from W+K London encourages viewers to “Stop at Nothing.”
Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover.
“They said it was crazy. … But if you stop at nothing, even a crazy dream is possible,” she says in the opening.
The visually impressive spot rapidly cycles through a series of athletic performances of all types, with especially interesting transitions. It concludes with Vio typing “Stop at nothing” with a prosthetic hand, followed by the long-running “Just do it” tagline.
“Stop
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