Paralympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in Inspiring Nike Italy Spot

Athlete also provides voiceover for ad from W+K London

'Stop at Nothing' was directed by Georgia Hudson. Nike
Headshot of Erik Oster

Nike Italy’s new ad from W+K London encourages viewers to “Stop at Nothing.”

Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover.

“They said it was crazy. … But if you stop at nothing, even a crazy dream is possible,” she says in the opening.

The visually impressive spot rapidly cycles through a series of athletic performances of all types, with especially interesting transitions. It concludes with Vio typing “Stop at nothing” with a prosthetic hand, followed by the long-running “Just do it” tagline.

“Stop at Nothing” follows Wieden+Kennedy’s “Dream Crazy” campaign with Colin Kaepernick, exploring a similar theme—pursuing dreams others may think are crazy—and “Rallying Cry” featuring female athletes (including Serena Williams) from around the world.

CREDITS
Agency: Wieden+Kennedy London

Creative Director: Paddy Treacy & Mark Shanley
Creatives: Mico Toledo & Juan Sevilla, Tomas Coleman
Italian Copywriter / Transcreation: Matt Major
Executive Creative Directors: Tony Davidson & Iain Tait
Group Account Director Ryan Fisher, Clare Pickens, Amber Martin
Account Director: Holly Baker-Cliff
Account Executive: Matt Whiteside
Planning Director: Paula Bloodworth
TV Producer: Tom Dean
TV Production Assistant: Jasper Ford

Production Company: Park Pictures
Director: Georgia Hudson
Executive Producer: Stephen Brierley, Sophie Hubble
Line Producer: Annabel Ridley
Director of Photography: Albert Salas

Editorial Company: Stitch
Editor: Paul O’Reilly

VFX Company: Time Based Arts
VFX Supervisor: Michael Skrgatic

Music+Sound Company: 750MPH
Sound Designer: Sam Ashwell
Producer: Mary-Ann D’Cruz


@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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