Parallel Parking Can Be a Nightmare, so Volkswagen Made Horror Movie Posters About It

The ads take the style of a film campaign to promote the Tiguan's safety features

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Driving can provoke a lot of anxiety and fear in people—and that’s not even considering flying cars, which could become a reality in the next decade. 

But back here on the ground, 79% of Australians experience driving anxiety, according to recent research from Volkswagen. More than half of those surveyed—59%—fear parallel parking, because they’re embarrassed about holding up traffic or worried about hitting another car while trying to park. 

Volkswagen Australia tackles some of these common driving fears in a new campaign promoting its Tiguan vehicle.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in