Papa Murphy's Sends $30 Million Creative Account to Mekanism

The agency's Seattle office will lead work on the account

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Take-and-bake pizza chain Papa Murphy’s selected San Francisco-based agency Mekanism as its agency of record, following a review.

Seattle-based agency Wongdoody formerly served as Papa Murphy’s agency of record and launched the brand’s first national campaign last year.

“We selected Mekanism because their unique creative ideas are designed to appeal to both our younger target audience and our current customers,” said Diana Douglas, Papa Murphy’s International vice president, field marketing and creative services, in a statement. “They were able to capture the soul of the Papa Murphy’s brand while modernizing our voice, showcase the importance of storytelling across today’s digital-heavy media landscape, and share data to back up their ideas.”

Mekanism will be tasked with integrated and creative across platforms including broadcast, social, radio and local activations. Managing

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