Coronavirus

As Discrimination Rises, Ad Council Takes Stand Against Coronavirus-Fueled Racism

#FightVirusBias campaign addresses hate against Asian and Pacific Islander communities

There has been a rise in racist incidents against the Asian community since the pandemic hit.Ad Council
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By Sara Spary

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Covid-19 has claimed the lives of more than 600,000 people globally, infected millions and turned the world as we knew it upside down.

But as well as wreaking such devastation, the pandemic has another insidious side effect: Because the novel coronavirus virus is understood to have originated in China, it has fueled a massive rise in racism against the Asian and Pacific Islander communities.

“Nobody should have to also endure the added layer of fear that comes from this surge in racial violence and harassment.”
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Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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