Panda Express Selects Wolfgang as Agency of Record

Its first work will be centered around a new product later this year


Panda Express has selected Venice Beach, California-based creative agency and consultancy Wolfgang as its new agency of record, following a review launched in November.

“For us this partnership means the world,” Wolfgang president Seema Miller said. “It’s just such a fantastic brand and so unique in the marketplace. It’s family owned, they truly care about people … the culture is really human and genuine.”

Panda Express continues to work with Havas Formula on PR and social media, and Pal 8 Media on media buying and planning, which was not part of the review.

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