Accounts

Panda Express Chooses The Many as Creative Agency of Record

American-Chinese restaurant chain has been hit by Covid-19

panda express buffet — Panda Express largely relies on mall foot traffic, meaning it's been hit hard during the pandemic.Getty Images

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Panda Express has selected Los Angeles-based The Many as its creative agency of record in the U.S.

The move ends the chain’s relationship with Wolfgang, a creative consultancy and agency also based in Los Angeles. Wolfgang won the account in 2018 following a review.

“It’s never easy to lose a client, especially during a pandemic,” said Mike Geiger, co-founder and CEO of Wolfgang, pointing out that the agency helped Panda Express move up four spots year-over-year on Technomic’s annual chain restaurant report,