The Future of Agencies

Paid Parental Leave Has Long Been an Issue at Agencies. Is the Industry at a Turning Point?

Companies are waking up to the challenges of balancing work and childcare, but gaps remain when it comes to policies

woman holding child while working at a computer — Some in the industry are hopeful people's experience during the pandemic will lead to permanent change. Getty Images

By Minda Smiley

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Bianca Reed is senior director of client development at Rain the Growth Agency, a shop that focuses on direct-to-consumer brands. She’s also a mom of four who’s spent the past five months working from home.

Reed, like so many parents working in advertising, has spent much of this year balancing childcare with the demands of working at an agency. In an industry driven by client demands, long hours and a penchant for youth, parents have frequently felt sidelined.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

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