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Pabst Brewing Company, the Pabst Blue Ribbon (PBR) brewers, has a new media agency partner.
Pabst appointed MDC Partners’ Assembly as its media agency of record, following a review. Assembly will be responsible for integrated media planning and buying, data and media strategy, audience strategy and performance strategy across the Pabst portfolio of brands. In addition to ubiquitous hipster favorite PBR, Pabst’s brand portfolio includes Pacific Northwest staple Rainier, Texas brewing pioneer Lone Star, Stroh’s, Old Style, Stag and Baltimore favorite National Bohemian (better known regionally as Natty Boh) and the Not Your Father’s line which helped kick off the hard soda trend around five years ago.
“Assembly
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