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Pabst Blue Ribbon Names 72andSunny Los Angeles Lead Creative Agency

Its first campaign for the hipster darling brewer will run this spring

a woman holding a can of PDR — Pabst Blue Ribbon is sending its beer business to 72andSunny LA, but not its seltzer or hard coffee.Pabst Blue Ribbon

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It might have lost Coors Light last year, but 72andSunny Los Angeles will be churning out beer ads once again very soon.

The agency has been given lead creative duties for Pabst Blue Ribbon, the lager that’s been a hipster favorite since the early aughts. It’s an interesting move for a brand that typically shies away from traditional advertising, but as beer sales continue to decline, it’s possible that PBR is looking for an extra boost.

According