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It might have lost Coors Light last year, but 72andSunny Los Angeles will be churning out beer ads once again very soon.
The agency has been given lead creative duties for Pabst Blue Ribbon, the lager that’s been a hipster favorite since the early aughts. It’s an interesting move for a brand that typically shies away from traditional advertising, but as beer sales continue to decline, it’s possible that PBR is looking for an extra boost.
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