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Pabst Blue Ribbon Deletes Tweets About 'Eating Ass,' Saying They Were 'in Poor Judgment'

The brand tried making cracks at Dry January's expense

A can of Pabst Blue Ribbon sits next to an illustration of a giant peach
Pabst Blue Ribbon deleted its series of butt-centric tweets and replies.Photo Illustration: Trent Joaquin
Terry Stanley
By T.L. Stanley

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Three days into the new year, we already have our first brand mea culpa of 2022. Pabst Brewing Company apologized today for a string of crude tweets and replies taking aim at the annual Dry January teetotaler movement.

The hubbub started early this morning with an initial tweet on Pabst Blue Ribbon’s verified account that said: “Not drinking this January? Try eating ass!” Another tweet pointed to a marketing program called “Wet January,” announced with a tacky testosterone-fueled piece of artwork featuring dolphins and a jet ski, as PBR’s apparent counterpoint to Dry January.

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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