OxyContin Maker Purdue Pharma Seeks New Ad Agency Partner

RFP concerns 'new product' launching this quarter


Purdue Pharma LLC, the company best known for producing and marketing such extended-release opioid painkillers as OxyContin, is looking for a new ad agency amid a wave of negative press and more than 1,600 state and federal lawsuits, the first of which was recently settled for more than $270 million.

According to an email correspondence acquired by Adweek, the Stamford, Conn.-based company seeks a creative shop to help promote an as-yet-unreleased product.

An email sent to potential agency partners from the company’s procurement department several weeks ago concerned the pending release of an RFP “for a direct-to-consumer agency partner for a new product we will be launching in the first quarter of 2019.”

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