Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Purdue Pharma LLC, the company best known for producing and marketing such extended-release opioid painkillers as OxyContin, is looking for a new ad agency amid a wave of negative press and more than 1,600 state and federal lawsuits, the first of which was recently settled for more than $270 million.
According to an email correspondence acquired by Adweek, the Stamford, Conn.-based company seeks a creative shop to help promote an as-yet-unreleased product.
An email sent to potential agency partners from the company’s procurement department several weeks ago concerned the pending release of an RFP “for a direct-to-consumer agency partner for a new product we will be launching in the first quarter of 2019.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in