OxyContin Maker Purdue Pharma Seeks New Ad Agency Partner

RFP concerns 'new product' launching this quarter

Purdue Pharma LLC, the company best known for producing and marketing such extended-release opioid painkillers as OxyContin, is looking for a new ad agency amid a wave of negative press and more than 1,600 state and federal lawsuits, the first of which was recently settled for more than $270 million.