Organ Donor Campaigns Are More Creative Than Ever, But Are They Working?

Award-winning ads are moving the needle for registrations

In recent years, a burst of creativity from the industry has come from an unlikely source: organ donation nonprofits. From Japan to Peru, agencies from around the world are dreaming up imaginative, award-winning campaigns that all share a common goal: convince more people to become organ donors.

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This story first appeared in the June 3, 2019, issue of Adweek magazine. Click here to subscribe.