One Man's Journey From Hip-Hop Journalist to Creative Chief and Snoop Dogg Partner

Cashmere's Ryan Ford has run the rap gamut

Whether it was his brief meeting with Tupac at age 16, his experience Iowa’s only hip-hop radio DJ in the early ’90s or his time working on the first televised Brown and Black Presidential Forum for Democratic candidates to address young minority voters’ concerns in 2000, Ryan Ford realized at a young age that he wanted to make his living at the intersection of hip-hop, politics and pop culture.

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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.