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For many years, J. Walter Thompson was considered an industry titan, responsible for some of the most enduring and iconic creative work that continues to resonate in pop culture today. Additionally, the agency’s early innovations remain essential pieces of the industry landscape.
In addition to two famed Oscar Meyer jingles (one for hot dogs and another for bologna) and the legendary “I don’t wanna grow up” song for Toys ‘R Us, JWT created “Snap, Crackle and Pop” for Kellogg’s and was credited for inventing the grilled cheese sandwich for Kraft.
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