For Netflix's Narcos, MullenLowe Mediahub brought the hunt for Pablo Escobar to life across digital and innovative out-of-home.
Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years.
And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a trend that’s leaving plenty of opportunities for those undaunted by ambiguity and innovation.
This week, as Adweek announces its annual Media Agencies of the Year, our podcast looks at the winners—MullenLowe Mediahub, MediaCom and 360i—and the work that earned them top honors.
We also talk about Subway’s new attempt to energize its advertising and Diesel’s incredibly fun, counterintuitive pop-up shop that offered knockoffs of its own products.
You can stream the new episode below or find it on Apple Podcasts, Stitcher and other podcast services: